Consumer Tech Paves the Way for B2B Evolution

The client: Headless digital commerce solutions; aka the tools to create online shopping experiences and measure their success.

The project: Thought-leadership ghostwriter for several executives. Elastic Path took care to distinguish its voice among its B2B competitors, leaning in to a conversational approach that didn’t skimp on the dad jokes. Needless to say, we got along famously.

Shaping the Public Health Narrative

The client: Bigmouth Creative’s internal thought-leadership blog, focused on human-centered business practices.

The project: Public health communications played a huge role in how the COVID-19 pandemic played out across the country and the world. In a two-part series, I explored the public’s understanding and perceptions of public health with the help of two incredible health communications experts.

An End-to-End Guide to Law Firm Automation

The client: Legal practice management software and support for more profitable, organized law firms.

The project: As communications manager and subject matter expert, I was responsible for conducting data studies, analyzing data and producing multiple e-books and guides. “Getting Automated: An End-to-End Guide to Law Firm Automation” was among my largest projects.